In December we shot our Holiday 2018 and Spring 2019 Collections at our new studio space above our LA warehouse. In addition to the (cute!) new shoes, and our amazing photography and production team, we are honored to have partnered with two amazing companies to really up the impact of our set design: Jeffrey Court, Inc. and JKath Design Build.
You may remember Katie Kath – our August 2018 Extraordinary Woman – and one half of the dynamic Minneapolis-based design build duo @jkath_designbuild. Katie is a talented interior designer and space planner, who co-helms a full-service boutique residential renovation company with her husband. Since connecting with Katie through our FELICIA sneaker wedges on Instagram, we have been following all her gorgeous projects, and collaborated with her and her friend Jen @paisleyandsparrow on our BESTIES Campaign.
Katie’s personal style is dynamic, modern and sophisticated, and she has incredible taste in everything for the home, so when she announced JKath’s exclusive partnership with Jeffrey Court Tiles, we became obsessed with their entire range of beautiful boutique tiles.
In the meantime, our lead designer and creative team were hard at work putting the final touches on our Holiday and Spring Collections – “Endless Holiday in Havana” – featuring a well-rounded offering of essential transitional and warm weather styles to take our customers effortlessly from day to evening, seven days a week – where-ever their lives and travels may take them.
With Havana as our inspiration, our photoshoot took shape as a colorful, feminine, mid-century modern showcase for the new collection resplendent with geometric shapes, verdure and… tiles!
With Katie’s introduction and design guidance, we connected with Amanda with Jeffrey Court, Inc. and we were on our way to our own little slice of Havana! After much deliberation, we narrowed our selection down to five exceptional tiles to be featured in our photoshoot. Jeffrey Court expertly fabricated, and delivered the most beautiful tile boards to our studio, completing the transformation of our space into a vision of our “Endless Holiday in Havana” – and inspiring our entire team to dream about bathroom and kitchen renovations!
We are so pleased to share a preview of our Campaign images in this blog post and also give a big shout out and thank you to our partners at Jeffrey Court, Inc. and JKath Design Build – we couldn’t have made it to Havana without you!
As an added bonus, our brand photographer, Baldomero Fernandez @mr.baldomero is of Cuban descent and arranged for delicious authentic Cuban catering for our photoshoot crew and corporate team. The most beautiful, fun and tasty photoshoot yet. And we hope you love the images and Collection as much as we do!
Featured Style: FENTON